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Change has always been a good thing for us. And in the 4 years that we've been trying to make fast-food "real", we think this change was the greatest one ever.
newsletter #51 -- our new menu and sweet potato fries (finally)
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Summertime... ohhh yeah.
newsletter #50 -- tuna, independence, & papayas
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Our shake-cart got a really beautiful name. And once she was street-ready, all we needed were some special places to blend b.good love..
newsletter #49 -- a shake-cart named "Terremoto"
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With love comes loss. Even our fast-food family can't escape this immutable fact of life.
newsletter #48 -- rest in peace, sweet girl
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We decided to revamp our salad menu. And we knew that stirring deep inside one of you was the perfect, weird, little name for one of our new salad-babies.
newsletter #47 -- name our salad
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While sewing a "ham-hog" and naming it "Herbert" isn't normal behavior for a Harvard honor student, it's what Pippa did to become our Customer of The Year (and to eat free burgers for the next 365 days).
newsletter #46 -- our customer of the year
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4 years ago, 2 weird, spastic, fast-food amateurs sold their first house-ground, hand-packed burger. Yes, on January 12th, we turned 4.
newsletter #45 - our 4th birthday
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After thinking all month long about the best way to express our love, we came up with our own strange way of spreading the warmth and joy of the holiday season with our family.
b.good newsletter #44 -- today's holiday gift
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You can't teach heart (or gullet). And in this month's 4th annual garlicky-greens eating contest, our champion proved his are a lot bigger than everyone else's on Earth.
b.good newsletter #43 -- our new spinach champion
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See it's just not supposed to be like this. (It's as if Newbury Street is some kind of beautiful, fast-food alternate-universe where happy small business owners open restaurants without mental pain and anguish.)
b.good newsletter #42 -- be our cousin on Newbury Street
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After opening our Brookline dream-house, we felt like lifting our arms and screaming in fast-food victory. (Or, at least, going out to get drunk in a Brighton dive-bar.) But, we couldn't since we had to open another one really soon.
bgood newsletter #41 -- newbury street, here we come
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Sneaky underground gas-tanks. Tricky zoning bi laws. Evil equipment suppliers. There've been lots of challenges in the year and a half since that little, old, abandoned gas station first called to us like the beautiful, Spanish-roofed siren she is.
bgood newsletter #40 -- our Brookline grand opening party
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July was a strange, emotional roller coaster of a month for us.
Yes, those 31 days brought us some of the greatest pleasure and pain we've ever known.
bgood newsletter #39 -- july's pleasure and pain
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Summer is a happy time. Especially this summer because the road to fast-food glory is bringing house-ground burgers and hand-cut fries to two great, new lands.
newsletter #38 -- our happiest summer
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Well, this month, we lived and learned some pretty important stuff about geography, marketing, and the heart of a proud champion. And we learned it all by driving one of our customers around in a 28 year-old, sweet, little, baby El Camino.
bgood newsletter #37 -- the week with El Tio
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Things like grass, flowers, birds, and El Caminos (or at least the one we couldnAt move from a South End parking spot for 6 months) return to make Earth pretty again.
bgood newsletter #36 -- the return of El Tio
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There's a saying that it takes a big man to ask for help. If thatAs true, then this month we're pretty huge because weAre asking for lots and lots of the stuff.
b.good newsletter #35 help. please, help.
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A young lady's commitment to a year of free burgers can make her do things she wouldn't normally do. Like build and paint a stool. For her to use. In our bathroom.
b.good newsletter #34 our customer of the year
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Yes, it was just 3 years ago tomorrow that the baby b.good was unleashed upon the world by a pair of weird, amateur fast-food spazes. (It was such a beautiful baby. It had absolutely no idea what it was doing, but it was beautiful.)
b.good newsletter #33 our 3rd birthday party
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When you have a family who reads your weird emails, eats your house-ground burgers, and supports you on your quest for fast-food glory, you love them. And this time of year, the passion you feel in your heart just can't be tamed.
b.good newsletter #32 holiday gifts for our family
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We're honored to be associated with the type of lady who would agree to come to b.good, physically assault our crew, and vandalize our restaurant.
our first-ever corporate sponsorship
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Fast-food champions donAt live their lives the way that the average burger-eating human does. And our champs proved that to us.
b.good newsletter #31 the new champ
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After 2 years of shame and self-loathing, we decided to retire from competitively eating sautéed spinach against our customers.
b.good newsletter #30 - garlicky-greens eating championship
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We were filmed to be on Rachel Ray's nationally televised TV show. And while most people who own a restaurant would be worried about a national press appearance, we were not.
our national TV debut
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We signed the lease to a burger palace the likes of which this world has never seen. Our dream house was officially ours...but construction and renovation meant it was still going to be a while before we actually got to live there.
b.good newsletter #29 - our new Brookline deam house
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July that special Summer month when we celebrated our nation's independence and the fact that our new burger got a name. We held our annual party in Anthony's pathetic excuse for a backyard, gave away free burgers for a year to the guys who named our burger, and gave everyone else in our family weird t-shirts.
b.good newsletter #28 - "el guapo" is here
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We decided to bring that beautiful slice of crispy, salty pork to our business. And as usual, we needed a customer to name the burger that we put it on.
b.good newsletter #27 -- name our new bacon burger
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She never caved in. Our lionhearted, bastard child of a sports car and pick-up truck transported human cargo twice a day for 5 straight days. And it was a good thing she didn't break down since the guy we chauffeured around had a broken pelvis.
bgood newsletter #26 -- the week with El Tio
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Spring arrived and that meant El Tio, the greatest "company vehicle" ever owned was back. To celebrate her triumphant return, we wanted to drive one of our beloved family members around in her for a week.
b.good newsletter #25 -- win a week with El Tio
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Help. Please. Help.
b.good newsletter #24 -- help us
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We identified the finest patron to eat house-ground, hand-packed steak in our restaurant during the previous year. And we crowned her a champion.
b.good newsletter #23 -- our customer of the year
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We turned 2 years old. And miraculously, we were alive and well and had sold way more house-ground burgers than we ever dreamed possible. So, we held our annual Customer of The Year contest to give away free burgers to one of our own for the next year.
b.good newsletter #22 - happy birthday
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It was our 2nd holiday season with our family and we had a lot to be thankful for. So, in the spirit of the season, we went out and bought gifts for our newsletter family. Yes, they were weird presents from a fast-food restaurant. But, they were filled with love (just like our burgers).
b.good newsletter #21 -- holiday gifts & video
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After a long labor filled with intense pain, another baby b.good was about to enter the world in Cambridge. But, before giving birth, we wanted to immortalize one of our beloved customers in b.good history by giving them free burgers for life in Harvard Square.
b.good newsletter #20 -- Be Our Cousin In Harvard Square
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While we've known for some time that we weren't beautiful, this month was the time when our little, baby b.good became absolutely stunning with her new menu.
b.good newsletter #19 -- our beautiful new menu
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A year later and we were still tormented by the terrible nightmare of that evil, little spinach queen. Seeking redemption, we organized our 2nd annual garlicky-greens eating championship.
bgood newsletter #18 - garlicky-green eating championship
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July was a time for celebrating independence at drunk cookouts that we invited our family to. And July was also a time to receive t-shirts with Faris' head on them...again.
b.good newsletter #17 -- Gum-Gow-Wahh t-shirts
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We crowned a new champion and named the greatest "company vehicle" ever owned "El Tio". The champ got the keys for a weekend.
b.good newsletter #16 -- Party with The Champions
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We made the best $1,650 investment a small business can make when it's goal is to dominate the road to fast-food glory. And we asked our customers to name our beautiful, 26 year-old, Spanish half-car-half-truck.
b.good newsletter #15 -- Name Our El Camino
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We figured that the best investment for our business was a used Chevy "El Camino" one of those weird-looking, half-car half-trucks from the 70's and 80's. Now, we just had to find one.
b.good newsletter #14 -- El Camino
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The press told us we were good at making burgers and rap videos. But, their cameras told us that we weren't good at making our faces look attractive. So, when a few of our customers wanted to make a tango music video for us, we made sure we didnAt appear in it.
b.good newsletter #13 -- tango video, burger thursday & reggae
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To get stronger, we decided to hire some smart, strapping guys and girls to work with us. So you can all land that job of your dreams, we listed our key findings for your own future use at interviews.
b.good newsletter #12 -- reggae music
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Those first 365 days were filled with some happy times and some sad times. But, we actually made it. Happy Birthday to us.
b.good newsletter #11 -- Happy Birthday
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In our first holiday season together, we gave our beloved family a stupid video and minestrone soup.
b.good newsletter #10 -- Happy Holidays!
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It took 10 months for our little restaurant to hit puberty. And even though its voice cracked once in a while and it got an occasional pimple, our baby grew into the pubescent fast-food restaurant that every parent dreams of.
b.good newsletter #9 - Secret Sauce Video
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8 months down. By now, we'd learned a lot about healthy living. But, our education to the righteous way of life started a long time ago.
b.good newsletter #8 - Faris's Tips
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Yes, we were the pathetic losers in our garlicky-greens (sautéed spinach) eating championship. And yes, we lost to a 4'10", 100 lb., female vegetarian.
b.good newsletter #7 - Garlicky Greens Contest Video
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It was a miracle on the scale of witnessing our grill-guy, Cremildo, turn fries into wine. It never should have happened. But, it did. Uncle Faris threw out the first pitch at Fenway in the Summer of '05
b.good newsletter #6 - Faris Red Sox Video
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After our first quarter, we weren't quite as stupid as we once were. And to commemorate the wisdom of our leader and inspiration, Uncle Faris, we put a whole bunch of his weird sayings that donAt make any sense up on our website and gave out t-shirts with an oversized picture of his face on them.
b.good newsletter #5: Quarter 1
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We made it to week 14. So, we started evaluating advertising opportunities for our young business. We decided to give a college kid free burgers to make us a rap video.
b.good newsletter #4: Advertising
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Our screwed-up village somehow raised a 2-month old baby who didn't seem to inherit any of our unattractive physical features.
b.good newsletter #3: 2 Months Old
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2 weeks after we started our business, we were still alive. But, definitely not well
b.good newsletter #2: First Week
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The road to our grand opening was long and hard. Sometimes, we were too stupid to find the road and sometimes the road was mean and tried to hurt us. But, we made it and this was where the real journey began.
b.good newsletter #1: Grand Opening
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