our newsletters

newsletter #45 - our 4th birthday

Hey Everyone,

4 years ago tomorrow was the miraculous day that 2 weird, spastic, fast-food amateurs sold their first house-ground, hand-packed burger.

So, yes, that means tomorrow is our 4th birthday.

And in our own special way of celebrating our birth and the fast-food family's love that made this life possible, we're giving one of you free burgers for a year.

To live 365 days in burger paradise, all you have to do is tell us why you were our Customer of The Year.

And to erase any self-doubt about being an elite consumer of house-ground steak, please understand that our contest isn't about how many burgers you ate last year. It's about the depth of your love for those burgers. (Mostly, though, it's about combining a stupid sense of humor with lots of free time - something we're obviously really good at since we took the time to make this stupid video just to try to get you to enter our contest.)

But, while the chance to win free burgers for a year is festive, it wouldn't be a real birthday without a party.

So, all day tomorrow (11am to 10pm) - Friday, January 11th - we're cutting cake, blowing out candles, singing happy songs, and cooking $4 meals for our family.

Yes, tomorrow, at every b.good, our burgers (beef, turkey, or veggie), fries and drink combo is just $4 to honor 4 years of life.

And in Harvard Square, our birthday will be especially happy because we're baking sweet potato fries there. (Sorry, but we've got to test our much-improved, baked slices of sweet orange love in one kitchen. Don't worry, though, in a few weeks, we'll have them perfected and be baking them in Boston and Brookline.)

When you come to party tomorrow, don't forget to bring this newsletter.

No copies or forwards. Violators aren't just subject to paying full price for their meal. They're subject to Josias, the most dominant burger-pattier we've ever seen in these 4 years (and, as demonstrated at our company holiday party, the weirdest dancer we've ever seen, too). Tomorrow night, Josias will be bumping and grinding up against any freeloader who tries to take advantage of our love for family.

As always, if you know anyone who likes fast-food restaurant birthday parties or anyone else who wants to be loved like family, forward this and tell them to join ours at bgood.com.

Anthony & Jon

P.S. If you've given us your mailing address, then some of our special 4th birthday lovin' is coming very soon. If you haven't, then update your registration now so we can let the US postal service deliver our good love.

P.P.S. For the holidays, we gave you underwear with Uncle Faris' weird-looking head on it. Yes, it was a strange way to share the joy of the holiday season with a fast-food family. But, it turns out those undies were so strange they actually won us our first award just for being weird. So, we're very proud to add Hot Coupon World's Strangest Freebie of 2007 as our latest, great corporate achievement.