our newsletters

#4: Advertising

Hey Everyone,

Well, it's week number 14 and like every young company, we've started to think about advertising.

All around us, the catchy jingles and cute spokes-characters of our fast food competitors flood the air waves. MickeyD's has Ronald and some weird athletes playing roller tennis or pogo stick baseball, KFC has the animated Colonel and its new "healthy menu" (it's healthy if you rip off the skin), and Taco Bell has their talking chewawa and cool names like chaloopa. God, we love saying that.... "chalooooopa". It sounds like some crazy, flying rodent. Look at the cute little chaloopa playing in the tree.

Anyway, we have a spokesman, Uncle Faris, but we have problems working with him. The first problem is his refusal to come to the restaurant due to mysterious weather patterns that seem to surface only above his house. The weather can be 70 degrees and sunny in Boston but somehow in Canton it's 95 with lung burning humidity. Obviously, that kind of heat poses serious health risks to a person.

The second problem is an even more mysterious vision aliment that flares up on the days when the weather is perfect. As Faris stated when we asked him to drive into the restaurant, "Do you want me to black-out on the highway and drive my car into a &%$&$* guard rail? That's what will happen. My eyes are bad today. Then how will you feel?"

Obviously, we wouldn't feel good. So, we put aside the thought of having Uncle Faris star in some kind of b.good ad until we can film it at his house.

Without Uncle Faris, we figured that we could really increase business by hiring a top-notch ad agency to create a jingle, paying a famous celebrity to sing the jingle, and then broadcasting it all over tv and radio. Unfortunately, we don't have hundreds of millions of dollars. So, we had to do the next best thing - give a college kid with a part-time rap career a bunch of free food in the hopes that he'd create a commercial for us. And then take that ad and distribute it where it's free -- on the Internet.

The end result is not your typical restaurant commercial. The closest thing we have to a spokescharacter or famous celebrity is our dancing grill-man, Quecuto Mane, who we think could start the biggest dance craze since the Macarena.

Click on the link http://www.bgood.com/ourvideo.php and check it out.

As you already know, we consider you, our newsletter subscribers, to be our most important customers. And we want to invite you to our second-ever "newsletter event". On Thursday May 6th, we are officially celebrating the release of our first commercial. In honor of the rap video, the 6th is free west-side burger night. Stop by anytime from 5:00 - 11:00 pm and bring a copy of this newsletter to get your free burger.

As always, if you know anyone who would you think would like to receive the b.good newsletter or just the free food that comes with it, tell them to sign up at our website.

Anthony & Jon