our newsletters

Hey Everyone,

When you're out to make the greatest fast-food restaurant in the history of Earth, you've got to be able to change.

If we hadn't changed, we'd still be spastically flailing around the kitchen yelling at each other in panicked squeals of stupidity. (We'd also be closed, completely broke, and wearing underwear around in the middle of the day in our parents' basements.)

So, change has been a good thing for us.

And in the 4 years that we've been trying to make fast-food "real", we think the change we're making today is the greatest one ever.

That's because today we start a new menu that's really simple to understand, but at the same time, offers lots more variety.

Yes, today, we have a beautiful new menu and the sweet potato fries you've been waiting for since winter.

But, before you come see us change, there are a few things we want our family to know.

First, we are now listing our nutritional info for all our new burgers and sandwich combinations on cards at our registers and online. (And even though our recipes and cooking processes haven't changed, our burgers and turkey burgers have gotten even better because we've partnered with this farm for our beef and this farm for our turkey.)

Second, the venetian veggie burger and the carolina turkey burger have made the ultimate sacrifice so we could have the fast-food menu we've always dreamed of. (If you're really sad about their passing, reply to this email. We'll send the family members with the most heartfelt emails a little something to ease the pain.)

Third, we've added locally-made, all-natural ice cream (it's as "real" as it gets) that you can order if you don't want non-fat frozen yogurt in your shake.

And last, we finally have sweet potato fries at every b.good. To celebrate their long-overdue arrival, we made this weird, little video about our heavy-duty, rapid-fire, sweet potato cutter named Oscar.

After you've watched it, come see us and our beautiful new menu today. For making the trip, we're baking nice, sweet, orange gifts for you all day long. (Oscar was very busy last night.)

Yes, today, August 7th, the wait is over - today there'll be FREE SWEET POTATO FRIES for our family.

To get yours, just print this out, and visit us anytime today.

Please remember, you've got to bring your own print-out of this newsletter. No copies or forwards.

Family violators aren't just subject to paying for slices of orange spuds. They're subject to Todd and Dana, the lone family members to party with us at our 4th annual Family BBQ last month. Clearly, two men who intentionally spend their 4th of July holiday in an Allston frat-house with a group of over-served fast-food spazes are not the kind of fellas you want to fool with. Today, Todd and Dana will be ready to sweep the legs of any low-lifes who try to impersonate our kinfolk.

As always, if you know anyone who likes stories about a young restaurant's quest for glory or anyone else who wants to be loved like family, forward this and tell them to join ours at bgood.com.

Anthony & Jon

P.S. We're having a yard sale. Don't worry though, we're not selling Anthony's bbq-sauce-stained-clothing or our old menus. No, our yard sale is owned and operated by the Boston Derby Dames and is being held this Sunday at b.good Brookline from 12 - 4pm. And just in case you think it'll be another boring collection of old junk, we posted this email from b.good family member, former garlicky-green eating championship contender, and yard-sale-visionary, Etta Maims. (Once you've read it, you won't want to miss her competitive-yard-sale-milk-shake-drinking performance at 2pm.)

P.P.S. And if you want to see the girls before they're selling their wares at our yard sale on Sunday, check out their bout this Saturday night. For being b.good family, the Dames are even giving you discounted tickets. Just click this link: http://www.brownpapertickets.com/event/35278 and enter bgoodderby.

P.P.P.S. In case you missed it, we became the first fast-food restaurant to commission a sidewalk mural of Larry Bird. Next time, you're passing the Back Bay T, look down.